About
Highly accomplished Growth & Performance Marketing expert with 8+ years of experience driving significant revenue growth and customer success for leading SaaS and FinTech organizations. Proven ability to optimize customer lifecycle management, enhance strategic onboarding, and foster cross-functional collaboration, resulting in increased adoption, retention, and Net Promoter Score improvements. Currently manages key enterprise accounts like Netflix and YouTube, leveraging data-driven strategies to achieve measurable business outcomes.
Work
Gupshup
|Global Growth Manager
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Summary
Led growth and customer success for a portfolio of enterprise clients, driving adoption, retention, and revenue growth for a leading SaaS platform.
Highlights
Managed growth and customer success for enterprise clients including Netflix, YouTube, Bosch, and Carl Zeiss, ensuring high adoption and retention rates.
Conducted over 60 enterprise interviews to gather critical product feedback, directly influencing and shaping the 2024 product roadmap.
Developed and launched 50+ high-impact marketing assets, including videos, case studies, and templates, significantly boosting client adoption.
Collaborated cross-functionally with sales and product teams to identify and develop new use cases, leading to increased upsell and cross-sell opportunities.
Achieved a 15-point increase in Net Promoter Score (NPS) by implementing regular account reviews and proactive customer support strategies.
Royalnest.in
|Co-Founder & Growth Lead
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Summary
Co-founded a made-to-order furniture brand, overseeing brand building, digital presence, and initial growth initiatives for B2B and B2C markets.
Highlights
Successfully launched a made-to-order furniture brand, establishing operations for both B2B and B2C customer segments.
Directed comprehensive brand building efforts, oversaw website development, and established a robust social media presence.
Executed targeted performance campaigns on Instagram and Google, generating over 100 qualified leads within the first month of operation.
Freo
|Performance Marketing Lead
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Summary
Led performance marketing initiatives to optimize conversions and reduce customer acquisition costs for a dynamic fintech platform.
Highlights
Boosted landing page conversion rates by 22% through the execution of 12+ monthly A/B testing experiments.
Decreased Customer Acquisition Cost (CAC) by 8% through strategic reallocation of budgets to high-performing digital channels like Google and Meta.
Developed and implemented interactive Tableau dashboards for real-time performance tracking across all acquisition campaigns.
Provided weekly performance reports to management, directly contributing to a 10% improvement in overall lead quality.
Furlenco
|Operations Control Executive
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Summary
Managed daily operational logistics for a furniture rental company, ensuring efficient deliveries and high fulfillment rates across multiple regions.
Highlights
Oversaw daily order operations, including managing deliveries, replacements, and terminations, for a high-volume furniture rental service.
Optimized route efficiency and ensured strict Service Level Agreement (SLA) adherence across multiple operational regions.
Provided key insights for daily planning and service volume forecasting, directly supporting alignment with revenue targets.
Supported critical backend operations during peak seasons, consistently maintaining a 98% order fulfillment rate.
Education
VNS Business School
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MBA
Marketing & Sales
Courses
Digital Marketing
Consumer Behavior
Data-Driven Decision Making
Languages
English
Hindi
German
Skills
Strategic Customer Lifecycle Management
Customer Lifecycle Management, Account Expansion, Customer Retention, Customer Adoption, Upselling, Cross-selling.
Stakeholder Management
Executive Engagement, Relationship Building, Cross-functional Collaboration, Client Management.
CRM & Customer Success Platforms
CRM, Customer Success Platforms, Data Management, Customer Relationship Management.
Product Adoption Optimization
Onboarding, Training, Product Adoption, User Enablement, User Experience.
Digital Marketing
Performance Marketing, A/B Testing, Google Ads, Meta Ads, SEO, SEM, Lead Generation.
Data Analysis & Reporting
Tableau, Data Visualization, Performance Tracking, Business Intelligence, Data-Driven Decision Making.
Content Creation
Marketing Assets, Case Studies, Videos, Templates, Copywriting.
Market Research
Customer Interviews, Product Feedback, Market Trends, Roadmap Development.
Interests
Market Trends
SaaS, CPaaS, Gartner Reports, Industry Trends, Emerging Technologies.
Tech & Policy
Startups, Public Policy, Technology Ethics, LinkedIn Content Creation.